If you are in retailing or have a service business, you know the value of repeat customers—those who come back again and again.

To keep your “focus” uppermost in your mind here’s a handy reminder that a profit is only made on a customer…

We never make a profit on a transaction.

We only make a profit on a customer.

A “customer” is a person who comes to us out of habit.
“Consumers” only go to a store or office by habit if they are treated like “customers.”

And for diversity and added security be sure to develop a percentage of “barter customers.” (Those who wish to do business with you in a different manner.) All that’s needed is an understanding of the value of a trade dollar.

Stay abreast of all the news in the barter world, see BarterNews.com
BN

This entry was posted on Wednesday, June 25th, 2008 at 4:41 am and is filed under From the Desk of Bob Meyer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.