Baseball strategy and marketing insights will converge at the upcoming CMO Summit in September.

What does MLB player recruitment have to do with data-driven marketing improvement? A lot, according to Paul DePodesta, the former GM of the L.A. Dodgers and now Special Assistant for Baseball Operations for the San Diego Padres. Profiled in the book “Moneyball” and celebrated as a baseball operations wunderkind, DePodesta will keynote Aberdeen’s (NYSE:HHS) upcoming CMO Summit, a one-of-a-kind event that will bring together senior marketing executives from some of the world’s most preeminent brands to share ideas, gain insights and build relationships.

Cathy Halligan, CMO of Walmart.com, Stephan Chase, VP of Customer Insights at Marriott, Pablo Azar, VP of Marketing Strategy at Allstate, Patrice Varni, VP of Marketing at Levi’s,
and Kevin Doohan, Head of Interactive Marketing at ConAgra Foods, are just a few of the executives lined up to speak at this year’s event.

Together they will address the pressures that are top-of-mind for most CMOs. These pressures include the need to harness the power of social media, precision marketing, digital asset management, performance measurement and a host of other technologies and business processes to achieve better return on marketing investment, higher customer profitability and increased business growth.

Leveraging Aberdeen’s fact-based research around Best-in-Class marketing performance, and set in a highly interactive environment, the CMO Summit will take place September 4-5, 2008, in San Francisco. High-level knowledge exchange from industry leaders and insights gleaned from tens of thousands of marketing practitioners participating in Aberdeen research will combine to make the CMO Summit an event unlike any other.


“This CMO Summit will complement our ever-growing library of fact-based research with a groundswell of practical ideas and insights from some of the world’s foremost marketing leaders, who will discuss their challenges, share their strategies, and offer candid advice to other marketing executives from across multiple industry verticals,” said Peter Ostrow, VP/Group Director of the Customer Management Technology research practice. “The result will be a plethora of actionable insights that attendees can readily apply in the context of their own activities and situations.”

For additional information on the summit or to register as an end-user attendee visit: CMO

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