Our eight-page cover story centered on how to trade for printing. We talked with Christopher Levy, an entrepreneur who trades printing for travel accommodations. There were some excellent side articles as well, such as “The Typical Fixed And Variable Costs Of A Printing Operation.”

A full report on IRTA executive director Paul Suplizio’s 10-day trip to Australia, which culminated in the establishment of IRTA Australasia, was interesting and informative.

In our Corporate Barter Section, “The Best and the Brightest Barter,” we had fourteen motivating stories on personalities and companies that have embraced barter. Well known entities were (more…)

Our cover story in this 1994 edition focused on the nation’s first television program dedicated to barter. Filmed in Manhattan’s Metro Studios, all of the production was handled on barter…from the construction of the studio set and stage, to the filming of the programs. Plus the professional efforts of the host/moderator, producer, director, makeup artists, as well as limos, hotels, and meals for the guests were obtained with trade dollars.

Then we took a close look at (more…)

We covered the 14th Annual IRTA Convention at the renowned Boca Raton Resort & Club in Florida, where 102 barter companies from around the world assembled. You won’t want to miss the keynote speech by Arthur Wagner, president of Active International, about the stunning new opportunities in media and travel.

Japan’s first trade exchange made (more…)

We provided an informative case history on how to grow a barter company, “Start Small…Think Big!” The company studied was Sue Groenwald’s Barter Corp., one of the nation’s most successful independents. Included in the article were the five critical steps needed when undertaking the plunge!

We traveled to Chicago to cover the largest convention in NATE’s history. And David Johnstone, chairman of the Australian Reciprocal Trade Association, reported on the trade exchange industry’s dramatic growth in his country.

A Harvard expert explained the thought patterns that lead to success in “The Mind-Style Of The Entrepreneur.” Other stories were (more…)

Victor Ives, a 30-year veteran broadcaster, picked up where he left off in Issue #23 with his exceptional article, “Media Trading—Part 2.” Ives presented the keys to successful media trading in a most convincing manner.

We looked at Jack Schacht’s Illinois Trade Association, the largest independent trade exchange in the U.S., and how he had built an outstanding sales team. Also included was the story on “Restaurant Trading” in which Schacht contends, “The education (more…)

Our cover story for this issue contained several articles. One was the exceptional keynote address given by Susan Groenwald at IRTA’s 13th Annual Convention, “The Ten Keys To Profitability In The Barter Business.”

Matt O’Hayer’s banquet speech was outstanding, too, “What’s Kept The Trade Exchange Industry From Taking Hold And Reaching It’s Potential.” The 36-year-old O’Hayer had just concluded a $1.7 million office lease on full trade for his headquarters!

Les French, president-elect of NATE, editorialized about the need for character and follow-through within the (more…)

This issue had Douglas Dagenais, VP of Chicago Barter Corp., explaining how to use a reverse trade/barter instead of discounting prices, which often occurs when a trade exchange is trying to secure a new (more…)

Our cover story, “One-On-One with Gary Pacific,” the Manager of Countertrade for McDonnell Douglas Helicopter Company, offered a rare insight into how a major defense contractor seeks to profitably utilize corporate barter. It’s one of the most revealing interviews we’re published. Never before has (more…)

Our cover story was titled, “Savvy Hoteliers Embrace Barter.” Other articles about the hotel industry included the following: George Otras on how “Hoteliers Benefit When Working With A Barter Organization,” and Illinois Trade Association’s piece, “There’s No Room For Empty Hotel Rooms.”

Fred Detwiler, president of Michigan Trade Exchange, offered more information on the exclusive U.S. distributorship for Soviet Moldavian Wine. Quite an accomplishment for a trade exchange owner hailing from Oak Park, Michigan.

An extremely valuable article on radio and TV for trade exchange owners came from (more…)

We sat down with the president of IRTA’s newly formed Reciprocal Trade Council, Alan Elkin, to learn how corporate trading companies have embraced self-regulation and the adoption of a Code of Ethics. The 12-page interview, which actually took place in Cancun at the IRTA Convention, provided an insightful overview of the barter industry’s fastest-growing sector.

Steve Webster, president of Rochester Trade Exchange, was the subject of our first “Do-er’s Dossier”…a close and upfront look at the “movers and shakers” in the barter industry. We also reported on Fred Detwiler, president of Michigan Trade in Oak Park, who was busy initiating business in the Soviet Union.

It was at this time that Mike Baer replaced (more…)