Our cover story took place at the charming Orfila Vineyards near San Diego. There we interviewed three very enterprising gentlemen, all located in Southern California (Los Angeles, Orange County, and San Diego), who had formed an unusual strategic alliance to bring more products and services to their barter clients. We revealed how Alan Zimmelman, Ilan Ben-Yosef, and Duncan Banner formed “The California Connection,” and what actions were taken to make it a successful endeavor.

The author of Barter Systems, A Business Guide For Trade Exchanges, Roger Langrick, shared his perspective on the barter industry. Some of his comments were quite surprising.

A record 257 attendees made the trek to the MGM Hotel in Las Vegas for NATE’s 11th Annual Convention. One of the highlights of the program was titled, “Meet the Players,” during which representatives from the printing and hotel industry explained how they viewed barter and utilized it to increase company profits. The attendees were talking about this special (more…)

We covered IRTA’s 15th Annual Convention, held at the Tradewinds in St. Petersburg Beach (FL). This convention drew a record 208 attendees from 110 companies (including Dan West, president of the American Countertrade Association, and Piero Piccardi of Milan, Italy, who represented the 278 World Trade Centers).

Publisher Bob Meyer addressed the convention, pointing out the bright future of barter in a talk titled, “The Twin Forces Of Technology And Global Capitalism Will Catapult The Barter Movement Forward” which was included in this issue.

Another outstanding article was penned by Bill Gallagher of the Washington Times. He shared with radio station management his barter knowledge obtained from Electronic/Radio Group’s 3-day seminar by Jerry Del Calliano.

In our Corporate Barter Section we looked at Transmedia’s bartering efforts with (more…)

Our eight-page cover story centered on how to trade for printing. We talked with Christopher Levy, an entrepreneur who trades printing for travel accommodations. There were some excellent side articles as well, such as “The Typical Fixed And Variable Costs Of A Printing Operation.”

A full report on IRTA executive director Paul Suplizio’s 10-day trip to Australia, which culminated in the establishment of IRTA Australasia, was interesting and informative.

In our Corporate Barter Section, “The Best and the Brightest Barter,” we had fourteen motivating stories on personalities and companies that have embraced barter. Well known entities were (more…)

Our cover story in this 1994 edition focused on the nation’s first television program dedicated to barter. Filmed in Manhattan’s Metro Studios, all of the production was handled on barter…from the construction of the studio set and stage, to the filming of the programs. Plus the professional efforts of the host/moderator, producer, director, makeup artists, as well as limos, hotels, and meals for the guests were obtained with trade dollars.

Then we took a close look at (more…)

We covered the 14th Annual IRTA Convention at the renowned Boca Raton Resort & Club in Florida, where 102 barter companies from around the world assembled. You won’t want to miss the keynote speech by Arthur Wagner, president of Active International, about the stunning new opportunities in media and travel.

Japan’s first trade exchange made (more…)

We provided an informative case history on how to grow a barter company, “Start Small…Think Big!” The company studied was Sue Groenwald’s Barter Corp., one of the nation’s most successful independents. Included in the article were the five critical steps needed when undertaking the plunge!

We traveled to Chicago to cover the largest convention in NATE’s history. And David Johnstone, chairman of the Australian Reciprocal Trade Association, reported on the trade exchange industry’s dramatic growth in his country.

A Harvard expert explained the thought patterns that lead to success in “The Mind-Style Of The Entrepreneur.” Other stories were (more…)

Victor Ives, a 30-year veteran broadcaster, picked up where he left off in Issue #23 with his exceptional article, “Media Trading—Part 2.” Ives presented the keys to successful media trading in a most convincing manner.

We looked at Jack Schacht’s Illinois Trade Association, the largest independent trade exchange in the U.S., and how he had built an outstanding sales team. Also included was the story on “Restaurant Trading” in which Schacht contends, “The education (more…)

Our cover story for this issue contained several articles. One was the exceptional keynote address given by Susan Groenwald at IRTA’s 13th Annual Convention, “The Ten Keys To Profitability In The Barter Business.”

Matt O’Hayer’s banquet speech was outstanding, too, “What’s Kept The Trade Exchange Industry From Taking Hold And Reaching It’s Potential.” The 36-year-old O’Hayer had just concluded a $1.7 million office lease on full trade for his headquarters!

Les French, president-elect of NATE, editorialized about the need for character and follow-through within the (more…)

This issue had Douglas Dagenais, VP of Chicago Barter Corp., explaining how to use a reverse trade/barter instead of discounting prices, which often occurs when a trade exchange is trying to secure a new (more…)

Our cover story, “One-On-One with Gary Pacific,” the Manager of Countertrade for McDonnell Douglas Helicopter Company, offered a rare insight into how a major defense contractor seeks to profitably utilize corporate barter. It’s one of the most revealing interviews we’re published. Never before has (more…)