Trading an unsold (empty) luxury box in Oakland for an expensive digital billboard campaign certainly made good business sense for the Oakland Raiders football team.

Bringing the two companies together was (more…)

I haven’t spoken to Christel DeHann since she became one of the wealthiest women in the country. But I talked with the 54-year-old German immigrant six months before she picked up $625 million for the sale of her (more…)

Barter plays a role in a series of events called FashionWeekLive (FWL) which are being held in various U.S. cities ( New York, Chicago, Dallas, Houston, San Francisco) Attendees are laying out from $500 to $1,500 for a unique fashion show that’s taking on the (more…)

Here’s a look (taken from our BarterNews archives) at the many different ways barter is used in the world’s marketplace…

• Star Wars creator George Lucas’ company Lucasfilm is quietly negotiating a huge barter deal that will see one company having the toy manufacturing rights to a new series of his upcoming films.

Offers reportedly approaching $1 billion are on the table with Lucas getting a sizable equity (ownership) stake in the toy company he eventually barters with.

• $85 million of “in-kind” computer equipment and other technology (more…)

Fortune magazine’s March 2007 issue named Apple as the #1 most admired company for innovation, for the second consecutive year. Under CEO Steve Jobs the innovation continues as Apple has taken an unusual step and chosen not to sell (for cash) their prime promotional space on iTunes.

Apple, one of the fastest growing music retailers in the world, instead is leveraging their position as music’s new gatekeeper by bartering the valuable space, in exchange for (more…)

BarterNews has reported on hundreds of famous and rich people who used barter to get started…What’s stopping you from using barter to build a better future? Here are four inspiring stories for (more…)

Driven by pressure to boost profits, some of the nation’s top corporate law firms are crossing over to what some attorney’s call the “dark side.”

The dark side is also known as taking a case on a contingency-fee basis. In essence the law firm will cover the legal costs upfront. Then if its clients win, the firm gets a percentage of the potentially huge judgment.

This way of operating for law firms started years ago. Back in the late 80s we reported on the (more…)

We’re reporting on this way of doing business to keep you abreast of the wide range of possibilities in the barter world. We’ve published articles in BarterNews about compensatory arrangements, also known as offsets, this is just a brief look at this most interesting high-level way deals are done.

Offsets typically involve foreign military sales, and sales of “big ticket” high technology civilian products and services, i.e. fighter aircraft, communications equipment, guided missile systems, advanced telecommunications, and computer systems.

It’s a legal and necessary part of doing business internationally these days. But actually it all began (more…)

Here’s another example of how powerful, versatile and meaningful a tool barter can be in the right hands. It also shows the business acumen of Tom Cruise and his longtime associate Paula Wagner, who were dumped by Paramount Pictures, after a decade of success.

In November Cruise and Wagner stuck a deal with MGM’s chairman Harry Sloan to revive the long dormant United Artists (UA) movie unit. As part of the deal Cruise/Wagner will have (more…)

In Southern California a bus shelter company faced almost certain oblivion five years ago when a “Ponzi” scheme forced it to seek bankruptcy protection, threatening to wipe out more than $45 million from investors.

Today the company is profitable and growing, and soon will be able to pay back some of the money its investors lost in the scheme by the founder who is now in prison.

The success story is a result of an unusual (more…)