How A Huge, 35,000, Billboard Company Was Built On Barter
Saturday, April 19th, 2008Another barter success story from the files of Barternews…
Dean White (former owner of Whiteco Industries of Merrillville, Indiana) was #287 on the Forbes 400 Richest Americans list last year worth an estimated $1.3 billion.
He built the nation’s largest private company in the billboard business and then he sold out, in 1998, to Chancellor Media for $960 million. (Whiteco Industries had 21,800 displays in 34 states.)
Needless to say the 83-year-old founder is proud (more…)
