The four-year-old Lance Armstrong Charitable Foundation, launched by the 36-year old cycling legend and cancer survivor Lance Armstrong, is teaming up in a barter-type arrangement with Web-site operator Demand Media to launch a for-profit health-and-wellness Web site funded by advertising. The site, called lives-strong.com is expected to go live this year.

As part of the new venture the (more…)

One of the most respected high-tech companies in the world has created their own barter currency to stretch company assets for innovation. The new Hewlett-Packard “Tycoon Currency” will be allocated and based on actual use and need.

It’s a virtualized, market-based system for managing and delegating computer resources. Tycoon pulls a company’s IT (information technology) services into an abstract utility layer, and users can barter or bid for it within their own companies or among others.

It works like this: (more…)

Steven Spielberg is a multi-talented person who’s done extremely well. It’s estimated that during his last 29 years his work has generated more than $7 billion in revenues, by leveraging his uniqueness through barter.

Though Spielberg is most famous as a director (films E.T, Close Encounters of the Third Kind, Jurassic Park, Shindler’s List, etc.) he has been more prolific as a producer of other directors’ movies, as well as of television shows and animated films.

He’s made a tidy fortune from merchandising his films and from (more…)

The old axiom “share of shelf space should reflect share of market” is more critical than ever with merchandisers today. Why? Because a typical supermarket, for example, currently stocks over 40,000 items, and new products continue to be introduced at ever increasing rates.
Today over 1,000 new items are introduced per month. This is 10 times the rate that existed in the 1970s. As a result, “deals” (more…)

Jerry Markbreit, 72, worked for 3M for 38 years as a barter and trade manager. He negotiated and traded millions of dollars of advertising, media time and materials with businesses throughout the world.

He has also been a football official for 43 years–23 of them in the NFL. He’s the only referee to work 4 super bowls. He is now the (more…)

To get the most out of your barter (trading) efforts you will want to focus your bartering priorities in these specific areas.

Successful traders within a trade exchange (barter company) exhibit some (more…)

If a company experiences a marketing snafu, or a logo change prevents a perfectly decent product from being sold through the normal channels of distribution, the affected assets can be saved through a creative barter deal.

Such was the case after the catastrophic December 2004 tsunami, when a pharmaceutical company had 48 million prescription paid-relief and anti-inflammatory pills on hand. The drug company had (more…)

A friend of mine, George Wein, started his multi-million dollar a-year business on his kitchen table forty-three years ago. His company, Select Information Exchange (SIE) is the largest purveyor of investment advisory services in the world.

From the beginning Wein has bartered on a direct basis and has a member of several trade exchanges (barter companies) as well…trading through them on an (more…)

Benjamin Gisin, the publisher of Touch The Soil magazine interviews BarterNews’ Bob Meyer. In this insightful article you will see why barter is such a dynamic business tool, and used in many venues globally.

Included in the article is Meyer’s estimate of a $3.6 trillion global barter marketplace–an aggregate of barter in its many (more…)

We, BarterNews, have been contending for years that the “Best & Brightest” use barter in the building of their wealth…here is another example of our message.

Discovery Communications and Oprah Winfrey have announced a deal where the Discovery Health network will be bartered to Winfrey next year, and become OWN — the Oprah Winfrey Network.

The cash-free transaction (more…)