Spot runner once seemed an unbeatable value proposition for entrepreneurs seeking to maximize their marketing budgets. Launched in 2006, the Los Angeles company helps small companies create video ads for as little as $499 and target them by zip code on (more…)

Total marketing budgets will decline in the US by $56 billion over the next two years, first time drop since the (more…)

For a look at the world’s largest trade exchange (more…)

Baseball strategy and marketing insights will converge at the upcoming CMO Summit in September.

What does MLB player recruitment have to do with data-driven marketing improvement? A lot, according to Paul DePodesta, the former GM of the L.A. Dodgers and now Special Assistant for Baseball Operations for the San Diego Padres. Profiled in the book “Moneyball” and celebrated as a baseball operations wunderkind, DePodesta will (more…)

Are you looking for real alternatives to the standard “price-focused” marketing strategy?

How many times have you heard someone exclaim that they’ll overcome a competitor by starving them out”

There’s a real danger in this “price-focused” type of thinking. And it’s not going to change, because there are two powerful forces at work (more…)

You don’t need a huge billboard in Times Square or a 30-second spot during the Super Bowl, to get your name in front of your desired audience…not according to Texas-based Promotional Products Association International.

In a recent poll of 122 business travelers at Chicago’s O’Hare Airport, the most effective advertising vehicle is (more…)

When ever you are contemplating making a purchase from a new vendor you should always ask the question, “How much of this can we do on barter?”

Suggest a direct trade if you see the possibility, if not, then (more…)

CameronWeeks Public Relations CEO Patti Hill is looking to work with companies in the life sciences–biotech, medical devices, health tech, software, IT and green technology industries.

She will barter her company’s services to early-stage companies, (more…)

Bob Bagga, President and CEO of BizXchange, shared his thoughts with airline industry executives. Speaking at the Airline Payment Summit in Toronto, (more…)

Richard Branson, the flamboyant English showman and Europe’s best-known entrepreneur has built an empire of more than 200 companies. Billionaire Branson unquestionably harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal (more…)