MDC Partners, led by 49-year-old Miles Nadal, has built an interesting holding company that consists of a loosely knit network of more than thirty firms—from ad agencies and media buyers to shops specializing in everything from interactive marketing to (more…)

What’s the value of a hotel magazine? More than most believe it is. And that’s the reason why top hotel chains around the globe are upgrading their in-house magazines.

For instance, the (more…)

The Creditz Digital Currency System is a new alternative currency that transforms reward points, frequent flyer miles, loyalty points and other non-cash currencies into a digital currency, which will be used the same as cash at (more…)

Dietary suppliments maker Nutrition 21 Inc. said Monday that preliminary results show it recorded a wider loss for fiscal 2007, due to a hefty one-time charge related to (more…)

Corporate barter can, in addition to cleaning out non-profitable products that can put a drain on your company’s cash flow, also help expand your marketing efforts.

Normally, one’s ad budget has to focus on primary core consumers, but stretching to reach potential consumers is where corporate barter can be effective by serving as the basis for (more…)

Today, many new products are becoming obsolete even before they reach the consumer. And no one cares to wait around in the hopes that time will cure such marketing failures.

But as American business moves forward, what is probably the oldest form of commerce in the world—barter—has become a widely accepted solution to vexing financial and marketing challenges.

Nowhere is that clearer than in the “brand building” arena, where (more…)

Ever since Fannie Mae and Freddie Mac got the ball rolling in the mortgage market (making illiquid assets liquid by packaging them into securities), securitization has expanded into a variety of other markets, including (more…)

The 80th Academy Awards is scheduled to air next February…February 24. It’s estimated that a billion people from around the globe turn in to view the Oscars. And it’s where…

Products Are Exchanged For Valuable Exposure & (more…)

BizX Trading (BizX), the international division of the US-based BizXchange, a corporate business-to-business barter exchange, has signed an agreement with Aramex, a leading provider of total transportation solutions in the MENA region and South Asia, where Aramex will exchange logistics services for a range of products and services available in the BizX Trading exchange on a barter basis.

This deal comes on the heels of a dozen partnerships formed by BizX in its (more…)

Here’s an innovative strategy that was incorporated by the daily Houston Chronicle a couple of years ago (and today is used by hundreds of other newspapers)…the Chronicle worked with local retailers putting new products on an (more…)