The biggest advertisers in the U.S. are reworking contracts with suppliers to (more…)

Victor Ives sent me the following announcement…

KFLA Channel 8 is L.A.’s newest and first all digital TV station. Now, its Channel 8.2 is home of an eclectic mix of movies presented 24×7 without commercials interrupting the movies. KFLA TV is one of those “new” multicast channels created in the FCC mandated transition from analog to digital.

KFLA transmits its digital signal from (more…)

A troubled American economy sees marketers pulling in their horns. See what expert Robert J. Coen, Sr. V.P. & forecasting director at Magna in New York (a unit of the Interpublic Group of Companies) says about the future, and his (more…)

WWP advertising agencies are working with Yahoo to develop a proprietary advertising media trading platform that will take advantage of Yahoo’s (more…)

Savvy marketers see a down economy as an opportunity to get an advantage over the competition…and they’re doing so by keeping the public relations machine running.

For an excellent view on the way to use public relations (more…)

Although there are literally hundreds of ways and places to spend within your exchange, one of the top ways to spend your trade dollars is on advertising. Through effective barter advertising you can attract new cash customers, turning trade dollars into additional cash sales.

The best part of all is that your advertising dollar (more…)

As radio stations come under more financial pressure, they seek to reduce programming costs. So the availability of acquiring programming, on barter, is appealing to stations.

Nine year old Impact Radio network is syndicating new content (more…)

The National Cable & Telecommunications Convention will hold its 57th convention May 18-20 in New Orleans.

For a complete list of speakers and other essential information, i.e. sessions, (more…)

Social networks, digital out-of-home networks and mobile content…they’re all growing dramatically.

Are you looking to bypass the clutter of traditional marketing and advertising?

Are you into using alternative (more…)

Keep your message simple. Keep it direct. And realize there is no “magic bullet.” The real secret to making radio work for your business is to get on the air and stay on.

Planning your radio advertisement is a two-part operation. What do you want to (more…)