As radio stations come under more financial pressure, they seek to reduce programming costs. So the availability of acquiring programming, on barter, is appealing to stations.

Nine year old Impact Radio network is syndicating new content (more…)

The National Cable & Telecommunications Convention will hold its 57th convention May 18-20 in New Orleans.

For a complete list of speakers and other essential information, i.e. sessions, (more…)

Social networks, digital out-of-home networks and mobile content…they’re all growing dramatically.

Are you looking to bypass the clutter of traditional marketing and advertising?

Are you into using alternative (more…)

Keep your message simple. Keep it direct. And realize there is no “magic bullet.” The real secret to making radio work for your business is to get on the air and stay on.

Planning your radio advertisement is a two-part operation. What do you want to (more…)

A large vulture capital fund is looking for a professional with media buying experience to join their team. Out of box creativity expected, for targeting real estate from foreclosure portfolio’s. Please (more…)

Do you know there are still people who “watch” radio? Maybe even you do…

Victor Ives, a 30-year broadcast veteran wrote an exceptional article for BarterNews a few years ago and we wanted you to know about it.

His comments are timeless…read it and learn how you can build your company sales by using (more…)

The race to deliver more targeted television ads to consumers is on, and now cable companies have pledged $150 million to build a national service that can sell targeted advertising across all six cable systems.

The partnership, Project Canoe, will allow cable companies to better target ads and further open the broadcast marketplace to small and medium sized businesses. In response to the recent cable partnership, AditAll has announced the launch of a service to create and distribute video ads on television. (more…)

“I can’t recall a time when PR has been as strong,” Sir Martin Sorrell, the head of the UK-based marketing and public relations conglomerate WPP, told the Guardian. “Something has changed and the reason for the change is online activity, where personal recommendation and personal communication have become more i (more…)

There are still a lot of magical moments on the radio, when the listener gets caught up in a thought, idea or situation, according to radio veteran Victor Ives, the founder of TalkStarRadio

Then, even if for just a fleeting moment, the listener paints a mental image on the four dimensional screens of the imagination.

When a commercial stimulates the listener’s imagination muscle, the chances are really good that the sponsors has (more…)

John Blackledge, a media analyst at J.P. Morgan, sees radio revenue shrinking 3% this year as radio companies are undercutting each other on price in critical big markets.

Another factor in the shrinkage is the increased entertainment options available, including the Internet and mobile phones. People are spending (more…)