A new barter strategy is being embraced by Google to get small advertisers attention, and place radio ads for AM and FM stations. The barter promotion is Google’s way to push into (more…)

You never know where the next advertising venue will pop up! For example, CBS is promoting it’s new sitcom, “The Big Bang Theory,” with banners across three washing machines in laundromats in four California cities.

The ads were created by (more…)

The newest advertising venue has just been announced. Advertisers aiming to reach high-flyers (with no alternative distraction) will soon have a new method: advertising the size of three football fields will be seen by airplane passengers coming in to land.

UK-based Ad-Air launched its new service in London on (more…)

Here’s a contact for those of you who are interested in acquiring unsold advertising inventories for web sites, magazines, newspapers, radio and TV on (more…)

Transit advertising—placement of print ads on buses and other vehicles and in bus shelters and train stations—is an important medium for reaching an audience of all ages, backgrounds and incomes.

Advertisers at one time tended to shy away from internal transit advertising because of (more…)

Another way to break through advertising clutter is to acquire advertising on trucks and automobiles, whereby you can effectively reach the huge numbers of road warriors traveling our nation’s (more…)

The eBay Media Marketplace, is a site that allows you to buy local or national radio advertising at a very big discount. You select the region, demographics and type of radio show you want to advertise on, put up a bid and the radio shows compete for your project by bidding down (more…)

In an advertising landscape dominated by giants, little guys have to take a different tack to make their mark. One such independent marketing and advertising agency, Anomaly, is an example. The New York firm teamed up with the Michigan State Lottery to help sell the space on the (more…)

Debut Broadcasting Corporation, Inc. , a radio broadcasting and syndication company, announced today that Impact Radio Networks, its radio syndication unit, has entered into two new barter content deals.

These new deals are part of an overall expansion of the company’s syndication operations. Included is an expansion of the Company’s existing agreement with (more…)

In Los Angeles there are 250 cabs rolling around the city with “hubcap billboards,” a patented 16-inch steel disc affixed to the lug nuts. They remain stationary as the wheels turn, so they’re readable at high speeds.

AdFleet Advertising US, a Santa Monica ad agency, thinks its advertising idea will be red-hot, as the 250 cabs hitting the road will soon see more—an additional (more…)