Microsoft is investing further in online advertising by acquiring AdECN, Inc, an ad exchange based near Santa Barbara, Calif. Founded in 2003, AdECN brings relevant technologies and domain expertise to the (more…)

Number one is to realize that the media does have a staff of people who call daily on every type of business that needs advertising…and that is just about everyone! The sales staff are often offered trade of goods/services in lieu of cash by a prospective advertiser.


In most cases they cannot use what is being offered, or they don’t really (more…)

By V. Ray Brown

(Ray Brown, deceased in 2001, was president of Bartercard Inc. in Little Rock. Kenn Flemmons purchased the Arkansas company’s assets from Brown’s widow and operates the highly efficient Southern Barter Exchange.)

Growing up in the media industry offered me a unique look at (more…)

There are 450,000 traditional billboards across the nation according to the Outdoor Advertising Association of America. Although there are only 500 digital billboards on U.S. roads, these digital billboards, resembling (more…)

Online auctioneer eBay Inc. is auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to (more…)

A new study by the Interactive Advertising Bureau, a trade association, finds that advertisers waste a whopping $220 billion a year in messages that reach the wrong audience - or none at all. According to marketing consultants Kevin Clancy and Peter Krieg, this is because companies fail to do the (more…)

Barter advertising in the hospitality industry involves the exchange of unsold rooms for advertising. Unsold rooms are a perishable product that is lost when left unoccupied, and advertising, an essential expense for increasing occupancy, requires (more…)

Bruce Kamm, CEO of Bentley Commerce Corporation (PINKSHEETS: BLYC) (www.bentleycommerce.com) announced that Bentley has signed a (more…)

By Bob Meyer

Metro Networks, the creation of David Saperstein, delivers reports to more than 1,300 radio stations and 114 TV stations. The idea for traffic reports came to Saperstein while (more…)